News & Insights

Cultivating a business development culture requires focused strategies and consistent action. Jocelyn Brumbaugh highlights key steps firms can take now to drive long-term growth, from understanding the difference between marketing and business development to setting SMART goals and maximizing opportunities at firm events.

As Builden wraps up the celebration of our tenth year, we’re reflecting on our growth from a small business into a major presence in the legal marketing field.

From AmLaw 50 firms with a global presence to niche boutique firms, giving back isn’t just good for the community — it’s good for business.

Does your firm brand need a facelift? A brand is more than a logo and some snazzy colors; it tells the story of your firm, and that story needs to be accurate.

At Builden, we know telling lawyers they have to write or speak more isn’t a sustainable marketing plan. Instead, we encourage our clients to build in marketing tactics into their day-to-day routine.