In the fast-paced world of legal marketing, creating high-powered teams requires continuous learning and skill development. For many firms, a comprehensive law firm marketing master class is the solution to up-skill the team.

For firms in search of targeted skills-based training for their junior marketers, we are excited to introduce Spark Learning Tracks—focused, high-impact curricula designed specifically to sharpen expertise in key areas (and yes, we’ll teach them to express attorneys’ experience without using the word “expertise”).

What Are Spark Learning Tracks?

Spark Learning Tracks provide a streamlined approach to professional development by offering curated learning experiences tailored to specific aspects of law firm marketing and business development. Each custom track includes three one-hour deep-dive sessions on topics critical to high-performing marketing departments. Sessions are virtual with a built-in classroom cohort, delivered live for active participation and Q&A.

Tracks include:

• Law Firm Marketing Fundamentals
• Law Firm Communication
• Digital Marketing Essentials
• Business Development Fundamentals

Whether your team needs to build a strong law firm marketing foundation, enhance their communication skills, better leverage digital tools or understand business development strategies, Spark Learning Tracks offer the perfect opportunity to gain practical knowledge in a structured and efficient manner.

Explore Our Four Spark Learning Tracks

Each Spark Learning Track is designed to focus on a crucial area of legal marketing, equipping your legal marketing team with actionable insights and strategies.

Track 1: Law Firm Marketing Fundamentals

Perfect for those looking to build a strong foundation in legal marketing.

• Legal Marketing: The Basics
• Legal Marketing: The Landscape
• Law Firm Operations 101

Track 2: Law Firm Communications

Enhance the team’s writing and communication skills to strengthen your firm’s messaging.

• Law Firm Writing & Communications
• Proposal Strategy Tips and Tools
• Mastering Directory Submissions

Track 3: Digital Marketing Essentials

Learn how to effectively leverage digital tools and platforms for legal marketing success.

• Social Media Marketing for Law Firms
• Digital Marketing Tools and Tactics
• Campaign Fundamentals

Track 4: Business Development Fundamentals

Gain valuable insights into client relationship management and business development strategies.

• Fundamentals of Client Relationship Management
• Lateral Integration and Attorney Onboarding
• Introduction to Law Firm Event Planning

Why Choose Spark Learning Tracks?

• High-Impact Training: Gain practical knowledge in just three sessions per track.
• Targeted Learning: Focus on the skills that matter most to your team’s needs.
• Convenient Virtual Sessions: Learn from industry experts online.
• Practical Tools: Session handouts include best practices, checklists and key terms.
• Flexible Options: Choose the track that best suits your team’s needs and career goals.

Get Started with Spark

Whether your team consists of seasoned legal marketing professionals or those new to the industry, Spark Learning Tracks provide a practical and efficient way to enhance the team’s skillset. Select the track that aligns with your team’s goals and check the box on professional development for the year.

Contact us at hello@buildenpartners.com or complete our contact form to learn more.

We look forward to helping you spark new opportunities in legal marketing!