Founder Jocelyn Brumbaugh spoke on the topic of LinkedIn as a marketing tool at the Association of Legal Administrators (ALA) National Conference in Seattle, Washington in May, which drew more than 1,000 legal management professionals from across the country.  

In “Using LinkedIn for Marketing, Retention and Recruiting… and to Land Your Next Job,” Jocelyn highlighted the ways in which firms can use LinkedIn to move the needle on business development and hiring efforts.

The presentation suggested five tips for leveling up your personal LinkedIn game, including adding searchable headline information and using the “About” section to emphasize areas of focus.  Firms can upgrade their LinkedIn profiles by approaching the platform as a dynamic marketing tool and actively engaging with their audiences.  She also outlined LinkedIn best practices for companies to consider when hiring.