AmLaw 50 Firm

When the marketing department of an AmLaw 50 firm recognized the critical need for content that checked many boxes, they turned to Builden Partners for our team’s deep big-law experience.

The firm needed proven and reliable resources to upgrade the practice and industry content that was essential to differentiating its offerings. At the same time, a constant stream of laterals led to a backlog of partner and associate bios. The recruiting department also sought compelling marketing strategies for domestic markets where it saw significant opportunities for bolstering its litigation, tech, white collar and other high-value offerings.

Builden worked hand in hand with the marketing and recruiting departments while collaborating with key practice and industry group leaders to develop strong, engaging and concise web and brochure content, as well as lateral recruiting materials to distinguish the firm in its key markets. We also designed targeted communications campaigns for the firm’s customized business solutions and thought leadership programs.