AmLaw 20 Firm

An AmLaw 20 firm sought to penetrate a new, highly competitive market. Recognizing the need for a targeted strategic approach, the firm engaged Builden to establish its presence and create meaningful partner touchpoints to advance its business objectives.

Builden’s Approach

Builden conducted a thorough market analysis to identify key opportunities and challenges. Leveraging these insights, our team designed a series of targeted marketing campaigns and facilitated attorney-led events and meetings, providing opportunities for partners to connect with local influencers and potential clients and highlight the firm’s unique strengths and services.

Nationwide Marketing Team Support

Following the successful market entry, Builden’s scope expanded to support the firm's marketing department nationwide.

Builden provided: 

• Sponsorship management, including analysis and recommendations, aligning the firm with key industry events and initiatives.
• Market, client and industry analysis, delivering insights that informed marketing strategies and client engagement.
• Strategic PR initiatives, including content creation and successful national, regional and industry-ranking recognitions to elevate the firm's profile and highlight attorney and firmwide achievements and contributions.

Beyond marketing and strategic initiatives, our team also addressed critical staffing concerns for the firm. We provided essential support during FMLA leaves and periods of key position vacancies, ensuring seamless continuity in operations. By offering experienced interim staff and managing transitions effectively, we minimized disruptions and maintained high levels of client service across the firm. This approach addressed the firm's immediate staffing needs and fostered a stable and resilient workforce, ensuring the firm could consistently deliver exceptional value and responsiveness.

Builden’s comprehensive approach to targeted marketing and strategic engagement enabled the AmLaw 20 firm to successfully enter and establish itself in a new market. The collaboration extended to nationwide marketing support, reinforcing the firm's brand and expanding its influence. Our tailored strategies and execution provided a solid foundation for the firm's continued growth and success while supporting its over-taxed marketing team’s resources.