After 25 years of successful client service, Ohio law firm Frantz Ward turned to Builden Partners for the vast task of updating its well-established brand, modernizing its design and improving user experience.

The ten-month process included:

WEBSITE

• Brand Refresh: Fresh, modern logo, new colors and brand imagery to fit the firm’s contemporary brand while celebrating its 25 years of service
• Award-Winning Design: An Ava Digital Gold Award-winning website redesign that incorporates custom photography and reflects the firm’s people-focused culture and entrepreneurial spirit.
• Robust Thought Leadership Platform: A website newsroom bringing together attorney thought leadership, firm news and industry updates in a user-friendly menu.
• Updated Content: Revised and expanded website content and practice area descriptions that showcase the firm’s experience, client successes and unique value.
• Revamped Bios: Updated professional biographies and new high-quality headshots that highlight the firm’s talent.
• Improved Functionality: New user interface design and advanced functionality that improves user experience, engagement, speed and accessibility.

MARKETING

• Updated Branding: New style guide, logos and branding for firm communications, such as emails, business cards and proposals.
• Refreshed Marketing Templates: A fresh suite of social media templates to match the modernized branding.
• LinkedIn Coaching: Personalized LinkedIn coaching to boost the firm’s social media presence and promote engagement.

“Builden’s extensive redesign has significantly upgraded our firm’s image in the marketplace,” Frantz Ward Managing Partner Chris Keim said. “The team collaborated with us to create a cutting-edge design that encapsulates our firm’s unique culture and innovative approach. Throughout the process, Builden engaged key stakeholders, crafting new content that is driving engagement–and will serve us for years to come.”